NÎMES HORLOGE STORE

For Souleiado, the choice of Nîmes is no coincidence - on the contrary, it was in the 1680s that the first Indian workshops opened in the city.

 

Located on the corner of Rue Guizot and Rue Général Perrier, opposite the famous Halles de Nîmes, the store is at the heart of the city.

 

Souleiado's green and gold cover the walls of the former Banque de France de Nîmes to create the brand's largest boutique.

 

The boutique's 400m² of space has been designed and fitted out to bathe in light, in shades of white, pearl grey and gold. The concept showcases the brand's home and ready-to-wear collections. A wall of shirts in shimmering colors and Souleiado prints invites you on a journey between aristocratic modernity and baroque symphony.

 

The Nîmes boutique also includes a museum space, a branch of the Musée Provençal Souleiado in Tarascon. Some of the brand's most beautiful pieces present the history of the brand: shawls, Marseille quilts, Arlesian costumes and dresses bear witness to the Provencal brand's rich past.