For Souleiado, the choice of Nîmes for this new store is not a coincidence, on the contrary, since it was in the 1680s that the first Indian workshops opened in the city.

A crocodile more than 7 meters long hanging from the ceiling and dressed in Souleiado, as well as arenas on which the models stand, tastefully mix the symbols of the brand and the city, and tell their common story.

Located at the corner of Guizot and General Perrier streets, in front of the famous market halls of Nîmes, the store is in the heart of the city

This shop also includes a museum space, an annex of the Souleiado Provençal museum in Tarascon. Some of his finest pieces come to present the history of the brand: shawls, piqué Marseilles, costumes of Arlésiennes and dresses testify to the rich past of the Provençal brand